Restaurant Marketing That Works – A Podcast with Matt Plapp

matt plapp of restaurant marketing that works
marketer matt plapp of restaurant marketing that works

About Matt Plapp

This week, my podcast guest is Matt Plapp, CEO of America’s Best Restaurants. He’s a marketer, author, speaker, consultant, and business coach.  He’s owned his own marketing firm since 2008, and since then he’s helped hundreds of companies market with a purpose. In 2016 he changed his focus to restaurants, and today helps restaurants all over the world with their ROI Engine marketing platform. Matt also has a podcast called MP TV, and has released a number of books including the recent book titled Restaurant Marketing That Works

On This Week’s Podcast

This episode is from an Instagram live conversation that I recently had with Matt. To be honest, my intent was not to release it as a full podcast, but I was so blown away by our conversation that I just had to put it out there. Most of our conversation revolves around how to obtain customer data, and best use it in your marketing strategy. We talk about email lists and how often to send out an email. We discuss using your time and money effectively, and he gives tips on using the Upwork website when you’re ready to hire someone to help you. 

This Week’s Sponsor

Looking to hire employees for your restaurant? This week’s sponsor is Savory Jobs, a job site only for restaurants. For just $50, get unlimited job postings for an entire year. Use discount code SAVORY10 to save 10%

Relevant Links and Where to Learn About Matt Plapp

You can listen to the show on PodpagePodlink,  BuzzsproutITunesSpotifyTuneInStitcherAmazon MusicPandora I Heart Radio, and everywhere podcasts are found.

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Matt Plapp

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Matt Plapp’s Instagram
Matt Plapp’s Website
Buy Matt’s Book Restaurant Marketing That Works
The MP TV Podcast
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CONNECT WITH US

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SUPPORT US ON PATREON
Get the Chefs Without Restaurants Newsletter
Visit Our Amazon Store (we get paid when you buy stuff)
Connect on Clubhouse
Check out our websites (they have different stuff) https://chefswithoutrestaurants.org/ & https://chefswithoutrestaurants.com/

Like our Facebook page

Join the private Facebook group

Join the conversation on Twitter

Check our Instagram pics

Founder Chris Spear’s personal chef business Perfect Little Bites

Watch on YouTube

If you want to support the show, our Venmo name is ChefWoRestos and you can find it at https://venmo.com/ChefWoRestos. If you enjoy the show, have ever received a job through one of our referrals, have been a guest,  or simply want to help, it would be much appreciated. Feel free to let us know if you have any questions.

This Beef Jerky Flower Bouquet Might Be the Perfect Gift for Men

How many times have you received a boring gift? You smile and politely say “thanks”, wishing you received something better. Well, don’t be a bore when it comes to gifting. I guarantee that this is a present that (almost) anyone will love. What if I told you I’d found the most unique, and delicious, edible bouquet?

The Product

I recently received a Beef Jerky Flower Bouquet from Manly Man Co, and it was fantastic. I don’t know many men that get too excited about getting flowers, or even one of those edible fruit displays. But want about jerky?

The jerky bouquet comes pre-arranged in a sealed package that ensures freshness. The “stems” are made from a blend of beef, pork and spices, while the “petals” are made with 100% beef. For flavors, your options are original, teriyaki, hot or mixed. I went with the mixed so I could try all of them. As far as the vase goes, the bouquet comes in a pint glass.

The day it arrived at our house, we had company over. Let me tell you, it made quite an impression. I promptly took it out of the package, and set the arrangement on the counter. Everyone broke out their phones to snap a few pictures. Then, like locusts, the feeding began. It didn’t take long for our group to devour a good portion of the arrangement.

The Company

Manly Man Co seems to know who their target audience is. Besides their jerky bouquet, they also offer gifts like stemless maple candied bacon roses dipped in dark chocolate, Bloody Mary kits, and bacon scented gift wrapping paper. They even have fun kits like Beer, Bacon, and Whiskey MANcakes.

Of course, men aren’t the only ones who like these types of gifts. That’s why they recently launched Awesome Gifts Co. You can find many of the same gifts, but with the Awesome Gifts Co branding, as opposed to Manly Man Co.

Final Thoughts

I thought this was a really unique gift. I’ve loved jerky for a long time, and have never seen anything like this. The actual meat was a high-quality product. Plus, long after the jerky’s gone, you’ll still have the pint glass.

I enjoyed all the flavors, with hot being my favorite. Don’t worry, it’s not that hot (my 9-year old was fine). Currently, the Beef Jerky Bouquet is available for $59 on the Manly Man Co website. If you’d like more gift ideas, you can find some recommendations on our podcast Chefs Without Restaurants.

Pastry Chef Erin Kanagy-Loux – Drawing Inspiration from Her Japanese, Amish and Pennsylvania Dutch Heritage

About Erin Kanagy-Loux

Over the last 20 years, Erin Kanagy-Loux has worked in various arms of the hospitality industry, most recently as the Executive Pastry Chef for Union Square Events, and Reynard at the Wythe Hotel. She’s a first-generation Japanese American that grew up with a heavy sprinkle of Amish and Pennsylvania Dutch Heritage. Her memories, experiences, and love of flavor have shaped the unique cultural background she draws her creative inspirations from. She is most recognized for her work in celebration and wedding cakes, and has been featured in NY Magazine Weddings. Erin competed in Valrhona Chocolate’s first USA-hosted C3 Competition and received the bronze Press Prize. In addition to her technical skills, she has honed her skills as a coach and teacher through her experience as an instructor at the International Culinary Center, California Culinary Academy, and the Western Culinary Institute of Portland. Past colleagues often refer to Erin as “The MacGyver of Pastry”, which has helped her in the ever-changing world of food.

On This Week’s Podcast

On the show, we discuss her upbringing, and how it shaped her culinary style. We talk about her career path, and her role as a culinary instructor, which now includes virtual instruction. Found out what her favorite ingredient is, and how to work fish sauce into a dessert.

This Week’s Sponsor

Looking to hire employees for your restaurant? This week’s sponsor is Savory Jobs, a job site only for restaurants. For just $50, get unlimited job postings for an entire year. Use discount code SAVORY10 to save 10%

Relevant Links and Where to Learn About Erin Kanagy-Loux

You can listen to the show on PodpagePodlink,  BuzzsproutITunesSpotifyTuneInStitcherAmazon MusicPandora I Heart Radio, and everywhere podcasts are found.

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Erin Kanagy-Loux

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Erin’s Instagram

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CONNECT WITH US

================

SUPPORT US ON PATREON
Get the Chefs Without Restaurants Newsletter
Visit Our Amazon Store (we get paid when you buy stuff)
Connect on Clubhouse
Check out our websites (they have different stuff) https://chefswithoutrestaurants.org/ & https://chefswithoutrestaurants.com/

Like our Facebook page

Join the private Facebook group

Join the conversation on Twitter

Check our Instagram pics

Founder Chris Spear’s personal chef business Perfect Little Bites https://perfectlittlebites.com/

Watch on YouTube

If you want to support the show, our Venmo name is ChefWoRestos and can be found at https://venmo.com/ChefWoRestos. If you enjoy the show, have ever received a job through one of our referrals, have been a guest,  or simply want to help, it would be much appreciated. Feel free to let us know if you have any questions.

Your Reputation is Everything – Success Tips for Personal Chefs with Steven Lash

About Steven Lash

This week my podcast guest is chef Stephen Lash. He’s the owner of Blue Duck personal chef service in Georgia. Steven’s food combines fine dining with local influences, inspired by his extensive travel, passion for the outdoors, and hunger for understanding cultures. He’s a veteran of the restaurant world, having worked in some of the top kitchens in Atlanta for over 15 years. Following the birth of his first daughter, he got out of the restaurant business in order to better support his young family. After a successful 20 year career in information technology, Stephen has returned to his first true passion – feeding people amazing food.

On This Week’s Podcast

While Stephen has a great story that I think everyone will enjoy, I know this episode will bring tremendous value to those who are either currently working as personal chefs, or looking to start a personal chef business. There’s also some really great advice for anyone who has their own business. We discuss some of my favorite topics such as workflow tips, finding your niche, and free food. We’re both big fans of working with AirBnB operators, and people who run vacation rentals. I think this is still an untapped market for those looking to acquire customers on a recurring basis. And I asked Stephen about his deposit policy. This is something I’ve gone back-and-forth with over the past couple years, and I really loved his take on it. I’d love to hear what you think about this episode. What was your biggest takeaway? You can send me an email, DM, or reply to our posts on social media.

This Week’s Sponsor

Looking to hire employees for your restaurant? This week’s sponsor is Savory Jobs, a job site only for restaurants. For just $50, get unlimited job postings for an entire year. Use discount code SAVORY10 to save 10%

Relevant Links and Where to Learn About Steven Lash and Blue Duck

You can listen to the show on PodpagePodlink,  BuzzsproutITunesSpotifyTuneInStitcherAmazon MusicPandora I Heart Radio, and everywhere podcasts are found.

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Steven Lash

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Steven’s Instagram
Blue Duck on Facebook
Blue Duck Website

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CONNECT WITH US

================

SUPPORT US ON PATREON
Get the Chefs Without Restaurants Newsletter
Visit Our Amazon Store (we get paid when you buy stuff)
Connect on Clubhouse
Check out our websites (they have different stuff) https://chefswithoutrestaurants.org/ & https://chefswithoutrestaurants.com/

Like our Facebook page

Join the private Facebook group

Join the conversation on Twitter

Check our Instagram pics

Founder Chris Spear’s personal chef business Perfect Little Bites https://perfectlittlebites.com/

Watch on YouTube

If you want to support the show, our Venmo name is ChefWoRestos and can be found at https://venmo.com/ChefWoRestos. If you enjoy the show, have ever received a job through one of our referrals, have been a guest,  or simply want to help, it would be much appreciated. Feel free to let us know if you have any questions.

25 Years of Victory Beer – A Discussion with Co-founder and Brewmaster Bill Covaleski

About Bill Covaleski

This week, my podcast guest is Bill Covaleski. He’s the brewmaster and co-founder of Victory Brewing Company. This year, Bill and co-founder Ron Barchet are celebrating 25 years of Victory.  As someone who has successfully built and run a business for 25 years, Bill drops a lot of knowledge, and I think it’s beneficial whether you are running your own business, or have employees that report to you.

On This Week’s Podcast

Bill talks about how he got into brewing, and the decision to start a brewery with his best friend Ron Barchet. We talk about trends in the industry, discussing everything from beer styles, to seltzers and non-alcoholic beer. In 2016 Victory became part of Artisanal Brewing Ventures, which also includes Southern Tier Brewing and Sixpoint Brewery. I asked Bill about that decision, and if he worried about being considered a sellout for becoming part of “big beer”. 

Cooking with Victory Beer

Also, this week I’m doing something different. I wanted to work on some exclusive recipes using Victory beer. For this, I partnered with blogger Marilyn Johnson from the blog Philly Grub. 

Scrapple Tacos with Aji Panca Pilsner Salsa

The first recipe is scrapple tacos with an apple/fennel/celery slaw, and served with an aji panca salsa using Victory’s Prima Pils. The second recipe is Oktoberfest Beer Truffles, using Utz pretzels and Victory’s Festbier. Head over to Philly Grub to find these exclusive recipes.

Oktoberfest Truffles with Victory Festbier

This Week’s Sponsor

Looking to hire employees for your restaurant? This week’s sponsor is Savory Jobs, a job site only for restaurants. For just $50, get unlimited job postings for an entire year. Use discount code SAVORY10 to save 10%

Relevant Links and Where to Learn About Bill Covaleski and Victory Brewing Company

You can listen to the show on PodpagePodlink,  BuzzsproutITunesSpotifyTuneInStitcherAmazon MusicPandora I Heart Radio, and everywhere podcasts are found.

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Bill Covaleski

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Bill’s Instagram
Victory’s Instagram
Victory Brewing Website
Victory’s Twitter
Victory’s YouTube

================

CONNECT WITH US

================

SUPPORT US ON PATREON
Get the Chefs Without Restaurants Newsletter
Visit Our Amazon Store (we get paid when you buy stuff)
Connect on Clubhouse
Check out our websites (they have different stuff) https://chefswithoutrestaurants.org/ & https://chefswithoutrestaurants.com/

Like our Facebook page

Join the private Facebook group

Join the conversation on Twitter

Check our Instagram pics

Founder Chris Spear’s personal chef business Perfect Little Bites https://perfectlittlebites.com/

Watch on YouTube

If you want to support the show, our Venmo name is ChefWoRestos and can be found at https://venmo.com/ChefWoRestos. If you enjoy the show, have ever received a job through one of our referrals, have been a guest,  or simply want to help, it would be much appreciated. Feel free to let us know if you have any questions.